Following a call for tenders, Groupe Biomédicale de la Montérégie (GBM) said oui to relevant audacity.
The task will therefore fall to Oui Marketing to develop, with surgical precision, a new positioning strategy and design a new brand image for GMB.
Affiliated with the Agence de la santé et des services sociaux de la Montérégie, the organization’s role is to support hospitals and health centres, mainly in biomedical engineering and medical physics. However, the full extent of its service offer—ranging from information technology to real estate projects—remains relatively unknown. Oui Marketing’s objective is to highlight and promote the full range of expertise available to Quebec health organizations thanks to GBM.