Humanitarian Coalition is a non-profit organization formed by five member organizations: CARE Canada, Oxfam Canada, Oxfam Quebec, Plan Canada and Save the Children Canada. It proposes a joint Canadian approach in response to international humanitarian crises and helps centralize and coordinate humanitarian assistance, greater public awareness of the urgent needs and increase the impact of interventions to save lives.
Since 2010, Oui Marketing has been working on behalf of the Humanitarian Coalition to raise awareness during major international humanitarian crises. It has recently directed the movie Philippines 2013 to collect donations after Typhoon Haiyan had struck the archipelago last November.
In 2013, the Humanitarian Coalition created the Emergency Response Fund whose purpose is to support rapid responses to crises where humanitarian needs are urgent but the available funds limited.
To increase its visibility, Oui Marketing designed a logo for the Emergency Response Fund symbolizing the icon of a battery that needs to be recharged. This image reaffirms the mission of emergency fund to accumulate a maximum of resources to make them immediately available to the less publicized crises. This logo also invites donors to recharge the batteries of the Fund by making donations apart from crises.
Along with this visual identity, Oui Marketing has also created an impactful newsletter to the existing donors to raise their awareness on the Emergency Response Fund, the international aid recurring needs and the need to act regularly in preparation for future crises.
For more information or subscribe to the newsletter : Emergency Response Fund