FOCUS GROUPS (7 COUNTRIES)
GRAPHIC STANDARDS GUIDE
SOCIAL MEDIA STRATEGY
MOBILE APP DEVELOPMENT
LAUNCH OF CAMPAIGN VIDEOS
The first Global Campaign
To engender empathy towards the IELTS test, the chosen angle was to promote the diversity in accents as well as the uniqueness of the English language. Oui Marketing chose the acclaimed photographer duo Leda et Saint-Jacques to realize 13 portraits of candidates in various contemporary attires. To emphasize on the different accents, personalized typographies were added to the portraits.
To stand out from the competition while valuing the fact that IELTS has the biggest geographical scope with more than 2.2 million tests taken every year in more than 130 countries.
Position IELTS as the most taken test in the world and the only one that tests all types of English: “There are 1001 ways to speak English, and one easy way to test it.”