We build allegiance through audacity and relevance.
THAT’S WHAT MAKES OUI MARKETING WORTHY OF ITS NAME.
Case: Reverse Thinking
But Who Really Cares?
A reverse thinking video launched on the web that denounces the abuses of the advertising industry and then abruptly changes tack to state our values and highlight our brand renewal.
Designed to generate and fuel buzz, the launch strategy included a community management contest, which enabled us to recruit a new expert in social media.
The orginial French version
Infopresse (magazine and web)
La Presse (newspaper and web)
Culture Pub (magazine and web)
Salut Bonjour (TV)
Blogs and influencers
Grenier aux nouvelles
and some 50 others
Chaton d’or, special jury mention
AVA Platinium Digital Award
Ad of the month for Culture Pub
Ad of the year for Konbini
Requests for use in school projects
One inconditional fan