Relevant
Audacity

We build allegiance through audacity and relevance.

"We build allegiance through audacity and relevance. Go off the beaten path, but always maintain course. That’s the challenge. And it’s what makes us tick."

"The AUDACITY of standing out from the crowd, of heightening the experience and generating affection for a brand. That’s our momentum. And it forever drives us."

"The RELEVANCE of being contemplative, precise and efficient, forever mindful of return on investment. What we do today shapes tomorrow. And we’re exhilarated by it."

THAT’S WHAT MAKES OUI MARKETING WORTHY OF ITS NAME.

Case: Reverse Thinking
But Who Really Cares?

Audacity:

A reverse thinking video launched on the web that denounces the abuses of the advertising industry and then abruptly changes tack to state our values and highlight our brand renewal.

Relevance:

Designed to generate and fuel buzz, the launch strategy included a community management contest, which enabled us to recruit a new expert in social media.

The orginial French version

333365
Number of views combined
9425
YouTube likes
3134
YouTube shares
3000
Facebook fans

Media citations

Infopresse (magazine and web)
La Presse (newspaper and web)
Culture Pub (magazine and web)
Salut Bonjour (TV)

Blogs and influencers

Grenier aux nouvelles
Laréclame.fr
Stratégie.fr
Youmag
MinuteBuzz
Mitsou Gélinas
Alex Champagne
and some 50 others

Distinctions

Chaton d’or, special jury mention
AVA Platinium Digital Award
Marcom Platinum
Davey Award
Ad of the month for Culture Pub
Ad of the year for Konbini
Requests for use in school projects
One  inconditional fan