The British Council says “ Oui”

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For the launch of its world campaign to promote the International English Language Testing System (IELTS), the British Council has decided to retain the services of Oui Marketing.

The agency, already responsible for promoting the IELTS in Canada, won the competition open only to the agencies of the various British Council offices worldwide.

The upcoming campaign, which will be deployed primarily in Asia, the Middle East, North Africa and Europe, will attempt to make the IELTS the test of reference for student and professional mobility, and immigration to the United States.

Present in 120 countries and offered in over 500 centres, the IELTS is the most popular English skills test in the world.